Casino

The gaming industry can really bring prosperity to a community. Creative and consistant casino marketing have really improved the commercial viability and way of life of the American Indian Reservation that I live in. My reservation is one of the oldest reservations that was established in the state, and it also used to be the poorest. Living conditions used to terrible and tribe members have been suffering in poverty until they built the Indian casino on the southern end of our reservation.

During its initial years that casino was just a simple steel building that had a restaurant area, a few blackjack tables and only one hundred slot machines were available. Then the management hired a casino marketing company to improve the business. The company began by creating innovative advertising campaigns for radio, television, and print. They also developed promotions and rewards cards to attract and maintain the customers.

The results of the casino marketing strategy were remarkable, the casino now has several hundred tables for a variety of popular casino card games, thousands of slot machines, four plush restaurants, and a grand hotel with more then 500 beautiful rooms. A conference and event center that host many concerts each year was also added. Because of the success of the casino they have opened another one about 45 miles away. This one is even bigger with more hotel rooms and a golf course. The casino marketing company made the golf, fishing, and gambling packages successful through bold and creative strategies.

The casino business has helped us by creating many jobs in our area. The area has also reaped benefits from increased gasoline, bait and tackle, and shopping sales. By doing thorough research of the other businesses in the area the casino marketing company ensured that the local economy is positively impacted by the casino’s expansion. Apart from the revenue of the local businesses, the living conditions on the reservation have also improved.

The casino marketing company maintained the homes near the casino to make them pleasing to the eyes of the customers. A government center, a clinic and a school were made available to the reservation residents. The future of the tribe members and their descendants are now stable due to the opportunities made possible by the gaming industry.

By: Morgan Hamilton

Has your casino affiliate program revenue decreased because of the mass exodus of the online casinos from the U.S. ? Are you looking for a way to keep your affiliate stream flowing with fresh customers who are interested in the casino industry in general? When you look to replace those $$ it will benefit you in the long run to keep your customers coming back to your site, so when the iGaming landscape changes, which it must, your customers can re-join your high paying iGaming affiliates.

When looking for that program you must be careful to choose one that will:

1) Compliment the other programs that you have to keep the same look and feel.

2) Be a program that you have unlimited earning potential in ( sounds kind of like an iGaming affiliate )

3) Be a program that will appeal to a large demographic.

4) Be a program that will help you to keep the revenue going until the iGaming climate shifts and

beyond.

5) It should be fun—offer affiliate contests and incentives.

6) It will make you $$$$

7) It should be a program from a market leader with a unique product or service.

To try to find a program like that could be a nightmare consisting of extensive, time consuming research followed by the disappointment that we have all felt when you give valuable space, not to mention the advertising time and $ to a program and it produces little or no results. Most people know that iGaming affiliate programs pay nicely. Compared with the ring-tone affiliates(of which I was one…at the beginning ), that pay out $5/per back in the day. Or the other ring-tone affiliate that paid as low as a couple of pennies depending on where in the world it was sold.

You could go through the nightmares that I endured, or you could join an affiliate that will accomplish all of these things for you, while keeping you involved in the gaming industry. An affiliate program like that would be worth space on my site. www.ExecutiveGamingMonthly.com the First Ever Casino Game of The Month Club. EGM offers you all of these benefits without all of the research. Monthly gift clubs are all over the place…cigar of the month, wine of the month, beer of the month, even caviar of the month. The reason for this is that they are a proven marketing system with a guaranteed month to month revenue stream. When a customer places an order for a 6 month package, your revenue stream is gauranteed for the next 6 months( corresponding to the monthly shipment ).

So if you are looking for a quality affiliate that can help you to maintain or exceed past revenue, check out www.ExecutiveGamingMonthly.com and see why it is a worthy affiliate program. Or just contact me directly at eric@executivegamingmonthly.com.

Have Fun!

By: Eric Hansel

Unlike many other jobs offered at Las Vegas casinos, if you want to become a dealer, you need to complete a course at Dealers’ school before you can start work. Many schools in the Las Vegas area offer courses, and some casinos will provide this training to new hires. The course is not a lengthy one; you can expect to finish your training in six weeks or less.

Some dealer schools offer job placement assistance and tips on preparing for interviews in the gaming industry. If so, be sure to take advantage of the help offered. You want to project the right kind of image if you want to get hired by a Las Vegas casino as a dealer.

One Las Vegas dealer job available is that of craps dealer. Working the craps table takes four people. One person, the box attendant, is responsible for supervising the progress of the game. This individual is also responsible for making decisions about whether a particular roll of the dice was a valid one or not. Another person, known as the stick, is the one who pushes the dice toward the player before a roll.

Two craps dealers are located at the other end of the table and are responsible for handling cash and providing players with chips. They make pay the winning players and collect the money the less fortunate players bet in the game.

To be a successful craps dealer, you must be able to think on your feet. This is a fast-paced game and you need to have a clear head to follow the action. Your hourly rate of pay won’t be very high; you can expect to make between $6.00 and $9.00 per hour. Most of the money made by craps dealers is attributed to tips from players. An outgoing person who is able to make a connection with players is likely to do well at this type of work.

You may also be interested in finding work as a poker dealer. Once again, you will be expected to take a course to get the necessary skills before applying for employment. The course you choose should cover such topics as handling cards, techniques for dealing cards, game rules, how to control the table, and how to interact with players.

Blackjack dealers in Las Vegas also need to have completed a special course before getting hired. The course should cover the rules of the game as well as how to deal from a single deck or a double deck. Shuffling machines should also be covered, since this piece of equipment is often used in casinos. You will be shown how to cut the cards, the proper technique for laying out the cards, and how to make payoffs to winners. Being able to control the game is also part of the job, so you will want to make sure that this important topic is covered in your course.

Your first job after finishing your dealer training course may be at one of the smaller casinos. You need to have a certain amount of experience before you will be considered ready for employment at one of the larger gaming establishments. These positions will probably be more lucrative for you, since much of your income will come from tips.

If you are an outgoing person who likes to see people enjoying themselves, becoming a dealer in Las Vegas may be a good job choice for you. Whether you work in this capacity for a short time or make it a long-term career, you are certain to find it a memorable experience.

By: Lisa Jenkins