Sep 21 2009

Casino Affiliate Programs Are Dwindling – How Do I Replace That Revenue

Has your casino affiliate program revenue decreased because of the mass exodus of the online casinos from the U.S. ? Are you looking for a way to keep your affiliate stream flowing with fresh customers who are interested in the casino industry in general? When you look to replace those $$ it will benefit you in the long run to keep your customers coming back to your site, so when the iGaming landscape changes, which it must, your customers can re-join your high paying iGaming affiliates.

When looking for that program you must be careful to choose one that will:

1) Compliment the other programs that you have to keep the same look and feel.

2) Be a program that you have unlimited earning potential in ( sounds kind of like an iGaming affiliate )

3) Be a program that will appeal to a large demographic.

4) Be a program that will help you to keep the revenue going until the iGaming climate shifts and

beyond.

5) It should be fun—offer affiliate contests and incentives.

6) It will make you $$$$

7) It should be a program from a market leader with a unique product or service.

To try to find a program like that could be a nightmare consisting of extensive, time consuming research followed by the disappointment that we have all felt when you give valuable space, not to mention the advertising time and $ to a program and it produces little or no results. Most people know that iGaming affiliate programs pay nicely. Compared with the ring-tone affiliates(of which I was one…at the beginning ), that pay out $5/per back in the day. Or the other ring-tone affiliate that paid as low as a couple of pennies depending on where in the world it was sold.

You could go through the nightmares that I endured, or you could join an affiliate that will accomplish all of these things for you, while keeping you involved in the gaming industry. An affiliate program like that would be worth space on my site. www.ExecutiveGamingMonthly.com the First Ever Casino Game of The Month Club. EGM offers you all of these benefits without all of the research. Monthly gift clubs are all over the place…cigar of the month, wine of the month, beer of the month, even caviar of the month. The reason for this is that they are a proven marketing system with a guaranteed month to month revenue stream. When a customer places an order for a 6 month package, your revenue stream is gauranteed for the next 6 months( corresponding to the monthly shipment ).

So if you are looking for a quality affiliate that can help you to maintain or exceed past revenue, check out www.ExecutiveGamingMonthly.com and see why it is a worthy affiliate program. Or just contact me directly at eric@executivegamingmonthly.com.

Have Fun!

By: Eric Hansel


Aug 29 2009

Online Casino Bonuses Keep on Climbing

Back in the late 1990’s when the internet casino industry was still in its infancy, bonuses of $20 to $50 were the norm. Anything approaching $100 was considered a stand out offer. Fast forward to today, and you’ll be hard pressed to find a casino offering less than $100 and some casinos are handing out upwards of $5,000 to new players.

The online casino industry has always been a very competitive one. From 1997 when Intercasino (laying claim to the first casino online) started taking bets to 2000, around 1,500 casinos flooded onto the internet in something akin to a gold rush, and competition for new players was fierce. But the carrots that are now being dangled are a quantum leap from those offered back in the ‘old days’ and a good portion of the increases have occurred in just the last 2 years.

For those uninitiated with the industry, bonuses as the name suggests, are real money contributions made by a casino to a player’s account. They come in many forms and sizes, but the most common is the new player sign up bonus. That is, a player opening a new account with a casino and depositing real money, will have his or her account credited with additional cash following the deposit of their own cash. So if a casino is offering a 100% match bonus capped at $500, for every dollar deposited by the player to $500, the casino will match it dollar for dollar. Some offers are structured to include multiple match bonuses with varying percentage matches for each.

The bonus money is real and belongs to the player, although there are strings attached. In order to prevent players signing up and then immediately withdrawing bonus funds, there are always ‘times wagered’ conditions attached. Usually you will need to turn that cash over 15 or 20 times playing one of the casino’s games before you are eligible to withdraw it.

Currently, a handful of casinos are offering an astronomical $5000 in multiple deposit sign on bonuses. This is a lot of money for any business to hand out to customers as an inducement to try their product, and one has to question whether casinos are reaching a point where their bottom lines are being severely impacted by these promotional strategies.

It also indicates that the industry is having to compete harder than ever before for new players. This is despite the fact that after quickly reaching a saturation point, the number of casinos online has not changed significantly over the last 5 years. So the market is either becoming more discerning, shrinking, or being cannibalized by other gambling options.

One likely contributing factor is the US government’s Unlawful Internet Gambling Enforcement Law. Passed in late 2006, the legislation aim was to prevent US residents from accessing offshore gambling operators by rendering it illegal for payment processors (Mastercard, VISA etc) from facilitating payments from Americans to these operators. While many US players continue to gamble online despite UIGEA, its impact on the world’s online gambling market size must be considerable when you consider that prior to its enactment, Americans comprised half this market.

Whatever the reason, the fact remains – bonus amounts are now at ridiculous levels.

By: Milton Shaw


Aug 5 2009

Casino Games For Female Gamblers

The ‘average’ online casino player is female, aged between 46 and 55.

The reason why is obvious, when you think about it – for years, land based casinos were male-dominated spaces where women, if they were allowed in at all, were seen as either waitresses, glammed-up escorts to ’serious’ gamblers or blue-haired pensioners piling coins into slots.

With the advent of online gambling, that all changed. Now, women can gamble where and when they like, without the pressure – real or imagined – of feeling like an unwelcome outsider.

Surprisingly, though, the online casino industry has been relatively slow in picking up the opportunities offered by this demographic. Most of those online gambling sites that do focus on female gamblers tend to assume that all they want to do is play bingo and chat on online message boards.

Whilst there’s no doubt that many female gamblers enjoy those aspects of online casinos, there’s an entire group who are interested in more traditional casino games.

If you’re one of those gamblers, and you feel a little neglected by the marketing of casino sites, this article is intended to point you towards games I know you’ll enjoy!

First up is probably the most male-dominated game of all, Baccarat (pronounced Back-a-rah and also known as Punto Banco) As the game that introduced James Bond to the world in Casino Royale, it has always had an aura of class and glamour. Think of Bond girls in strapless black dresses, draped over the players as they gamble, and you’ll see how women are generally regarded by Baccarat players!

In traditional bricks-and-mortar casinos, Baccarat is often played in a separate room, out of the way of the ‘rowdier’ tables, as it is the game preferred by ‘high-rollers’, those high stakes players that get treated so well by the management. This is another reason why land-based Baccarat can feel so intimidating, for men as well as women.

Online, however, there are no such restrictions to playing Baccarat. Gone are the trappings of glamour and secrecy – and what’s left is a straightforward, enjoyable card game, with room for a little strategy.

I designed Fortune Palace (see resource box) to introduce players to game such as Baccarat. If you visit, you’ll see all the rules and bets clearly explained, an explanation of strategy for all levels of risk – and, best of all, you’ll be able to practice absolutely free, so you won’t need to chance any money until you’re familiar with the game.

The second game I’d like to recommend is one of my personal favourites – Sic Bo. Not many know of this game as it’s played mainly by Asian and Far Eastern gamblers. In fact, a lot of Western casinos fail to offer the game. Online, though, it’s one of the most popular table games.

Unusually, Sic Bo is widely regarded as a ‘game for women’ amongst gamblers. This disparaging attitude ignores the possibilities that the game has to offer. To describe it briefly, it’s a game played with three dice that has similarities with Craps and Roulette. I’m always amazed by how Roulette players look ‘down their nose’ at Sic Bo. True, the odds in Sic Bo are not exactly the most favourable in the casino, but it’s not as if Roulette is a guaranteed money maker! In fact, if you’re looking to try out a strategy on a close-to-evens chance bet like Red/Black, Sic Bo offers a very similar bet in Big/Small.

But that’s missing the point. The fun in Sic Bo lies in the betting permutations and combinations. Basically, there are 216 ways that three dice can be rolled – and you can place any number of bets on these possible outcomes. For example, you could bet on the overall total, on a pair, on a triple, on a specific number – the possibilities are numerous.

The way the board is laid out, the way the dice are rolled, and the way the results are presented all go towards the excitement and enjoyment of the game. For some fun in the casino, I think Sic Bo’s unbeatable.

Blackjack is a very popular game and it’s unlikely that you’re unfamiliar with it so I won’t go into detail in this article. All I will say is that I’ve devised a simple 3-stage strategy for Blackjack that is intended to take players from beginner to high-roller whilst still keeping the enjoyment in the game. If you’re a Blackjack player – or would like to be! – you might care to check it out.

Another unusual game we describe at Fortune Palace is Pai Gow Poker. This is a game I like to describe as Blackjack for Poker players. In other words, you need a basic knowledge of poker hands (don’t worry – Fortune Palace has a hand ranking chart for beginners!) but the game itself is a you-versus-the-dealer kind of game.

You’re dealt seven cards and you have to make two poker-based hands, one of five cards and one of two. The dealer does the same – if both your hands beat the dealer’s, you win!

It’s fast and exciting and a game that I know is very popular with female visitors to the site. The strategy can seem complex at first, but once you’re familiar with it it’s a game you can really get into.

A variation of the game is Bonus Pai Gow Poker. In that version, you can place a side bet that your seven cards will contain a significant poker hand (eg full house, straight). The advantage of this bet is that you win the wager even if you don’t win the two hands ie you get the bonus regardless of how you set your hands! If you’re lucky enough to get a Royal Flush, the bonus pays out a massive 8,000 to 1!

Sadly, not all online casinos offer the Bonus version. But if you’re playing at one that does (eg Spin Palace or Ruby Fortune) it’s worth checking out.

Roulette is possibly the most popular and familiar of all casino games. As with Blackjack, I’m sure you know most of what you need to know about Roulette, so I won’t go into detail here. But if you’re attracted by one of the many Roulette ’systems’ available on the market, at Fortune Palace we’ve tested the most popular ones and give you our verdict. I won’t tell you here which work and which don’t – that would spoil the surprise!

The last game I’d like to introduce you to is Keno. True, this is a game similar to Bingo, which may seem to contradict the initial point of this article, but I feel it’s a game female players may enjoy. Put simply, it’s a cross between Bingo and Lotto, where you have an element of control over how many and which numbers you choose.

You mark the numbers on a card and then 20 balls are drawn at random. You win depending on how many ’spots’ you choose and how many of those come up. Winning small amounts is relatively easy – winning big is relatively hard! But if you’re lucky enough to get 10 from 10, the payout is 100,000 to 1.

Keno is more of a ‘fun’ game than many others, but it has its charms and offers a diversion when you’re looking to relax between hands of more ’serious’ games.

Overall, then, I hope this article has given female players a taste of the kind of games that are available to them and will encourage some to try their hand at online gambling.

Remember, in the past, casinos were a male preserve. Online casinos have made things much more democratic – everyone’s welcome and everyone’s treated equally.

Women have a right to play where and when they want – make sure you exercise that right!

By: Andy Follin